• Genesis Inspiration Foundation donates $25,000 to Segundo Barrio Children’s Chorus to support youth music education
• Genesis Gives brings hands-on automotive innovation and STEAM learning to students at Cristo Rey Boys & Girls Club

HOUSTON, Oct. 29, 2026 /PRNewswire/ — Genesis and Genesis Inspiration Foundation are expanding opportunities for young people across Texas to learn, create, and explore their potential through science, technology, engineering, arts, and mathematics (STEAM) education. Genesis Gives, the corporate social responsibility initiative of Genesis Motor America, brought an interactive STEAM workshop focused on automotive innovation to high school students at Cristo Rey Boys & Girls Club. Genesis Inspiration Foundation donated $25,000 to Segundo Barrio Children’s Chorus to help provide children and families with music education and performance opportunities that celebrate the unique cultural identity of Segundo Barrio/East End.

“Innovation begins with imagination,” said Brandon Ramirez, director, corporate social responsibility, Genesis Motor America, and board member, Genesis Inspiration Foundation. “Whether students are expressing themselves through music or imagining the future of mobility, we want to create opportunities that spark curiosity, creativity, and confidence. We’re proud to work alongside organizations in Texas that are helping young people discover what’s possible.”

Genesis and Child Creativity Lab brought automotive innovation to life for more than 30 high school students at Cristo Rey Boys & Girls Club through an interactive STEAM workshop. After exploring the product development process and experiencing the all-electric Genesis GV60 firsthand, students designed futuristic mobility concepts from everyday materials, applying creativity and problem-solving to imagine the future of transportation.

Genesis Inspiration Foundation provided Segundo Barrio Children’s Chorus with a $25,000 donation in support of its mission to enrich the lives of children and families through music education and performance opportunities. Through its programming, the organization also shares and celebrates the unique cultural identity of Segundo Barrio/East End, connecting young people with meaningful arts experiences rooted in community and culture.

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under-resourced communities. Since 2022, Genesis has donated over $3 million to support communities across the country. For more information, visit www.genesisgives.com.

Genesis Inspiration Foundation

Genesis Inspiration Foundation is a 501(c)(3) nonprofit organization committed to connecting youth to the transformative power of the arts. Our mission is to improve educational outcomes by providing access to arts programs that engage and inspire children in under-resourced communities. Founded in 2018, the Genesis Inspiration Foundation has awarded over $16 million in grants to expand youth arts at museums, schools, and community organizations nationwide. With the support of Genesis and its retailers, we are introducing children to a new world of the possible. To learn more, visit us online at www.genesisinspirationfoundation.org.

Genesis Motor North America

Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 190 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 100 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

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SOURCE Genesis Motor America