&honey Deep Moist Shampoo Named Best Drugstore Shampoo in Marie Claire Beauty Awards 2026

PR Newswire

NEW YORK, Oct. 27, 2026 /PRNewswire/ — Japanese hair care brand &honey is celebrating a new accolade as its Deep Moist Shampoo has been named Best Drugstore Shampoo in the Hair category of the Marie Claire Beauty Awards 2026. Recognized for its standout hydrating and smoothing benefits, the shampoo brings the moisture-focused approach to hair care that has made &honey a favorite in Asia to an expanding audience of U.S. consumers.

&honey Deep Moist Shampoo Named Best Drugstore Shampoo in Marie Claire Beauty Awards 2026

As honey-infused hair care continues to gain traction in the U.S., &honey Deep Moist Shampoo offers a compelling introduction to the category. The formula combines three types of honey; acacia, manuka, and raw honey* with argan oil to help hydrate strands, smooth frizz and flyaways, and leave hair feeling soft, manageable, and looking glossy. Designed with dry, damaged, and unruly hair in mind, the shampoo transforms an everyday wash into a moisture-focused ritual.

The recognition from Marie Claire highlights the growing appeal of effective, accessible hair care that delivers both performance and a sensorial experience. With its signature honey-inspired approach and instantly recognizable packaging, &honey continues to introduce U.S. consumers to Japanese hair care innovations that prioritize hydration, softness, and shine.

The &honey Deep Moist Shampoo is available at Ulta and Amazon.

About &honey

&honey is a global beauty award-winning  Japanese  hair care brand that focuses on delivering optimal moisture through carefully formulated blends of honey, botanical extracts, and advanced hair care technology. Rooted in Japan’s commitment to precision and performance, &honey products are designed to restore balance, softness, and shine to hair while maintaining gentle, clean formulations.

* Non-heat-processed honey

For press inquires please contact erin@michelemariepr.com

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